10 Proven Strategies to Attract Top Talents to Your Company

April 11, 2023

Attracting top talent effectively and efficiently is crucial for any company looking to grow and succeed. However, with so many companies vying for the same pool of candidates, it can be difficult to stand out. 69% of corporations in the United States are struggling to find top talent, an increase from 14% in 2010, according to a Manpower Survey. On average, 250 resumes are submitted for each job posting. Four to six candidates will get an interview. Fortunately, there are several proven strategies that can help you attract the best and brightest to your team. From creating a strong employer brand to offering competitive compensation packages, this guide will provide you with 10 effective ways to attract top talent to your company. 

Attract Top Talents | HotFoot Recruiters

#1 Understand the job requirements. 

Defining job requirements, responsibilities, and qualifications is a crucial step in attracting the right candidates for any job. This foundational step helps ensure that potential candidates have the necessary skills and experience required for the role. Clearly defining these factors also helps candidates understand the expectations of the job and whether they are a good match for the position. Creating a candidate persona can be a great approach for hard-to-hire jobs as well.  


#2. Pay Attention to Employer Branding. 

A strong employer brand is essential for attracting top talents to your company. Creating a positive image of your company as a great place to work with a strong culture, you can attract employees who align with your company goals. In the latest 2022 LinkedIn Global Talend Trends Report, 40% of professionals selected “Colleagues and culture” as their top priority when picking a new job.  

  • To build your employer brand, start by defining your company’s mission, vision, and values, and communicating them clearly to your employees and the public.  
  • To attract and retain top talents and make them feel supported and valued at work, foster a positive and inclusive company culture that values diversity, equity, and inclusion. You can showcase your company culture and work environment through social media posts. 
  • Additionally, using employee testimonials on your website can help attract potential candidates who are looking for a company that values its employees. 


#3 Offer Competitive Compensation and Benefits 

According to LinkedIn 2022 Talent Driver survey, 60% of professionals selected “Compensation and benefits” as their top priorities when picking a new job. This includes not only salary, but also health/dental insurance, retirement plans, paid time off, and other perks that are beyond the industry standards can make your company stand out. 


#4 Provide Flexible work arrangements 

Offering flexible work arrangements such as remote or hybrid work environment, flexible hours, or part-time schedules can attract employees who need more work-life balance. Candidates still highly value flexible work arrangements (i.e. when and where you work) as one of the three priorities in LinkedIn 2022 Talent Driver survey.  


#5 Provide Opportunities for Growth and Development. 

Top talents are always looking for opportunities to grow and develop their skills. Providing opportunities for growth and development can be a powerful way to attract and retain top employees. This can include offering training programs, mentorship opportunities, and career advancement paths. By investing in your employees’ growth and development, you not only attract top talents but also create a culture of continuous learning and improvement. This can lead to increase in job satisfaction, employee engagement, and ultimately, better business results. 


#6 Leverage external resources from recruiting agencies  

Partnering with recruiting agencies can be a great way to expand your talent pool and find the right person for the job. Specialized staffing companies in your local area or networking with recruiting companies at events such as SHRM Annual Conference can provide valuable external resources for your hiring needs. 


#7 Leverage internal channels to help you reach a wider audience and attract employees. 

Creating employee referral program with incentives such as bonuses or additional time off for successful referrals is a good way to start. Furthermore, you can encourage your employees to use social media platforms to promote your employer brand and any job opportunities. Studies show that referred employees stay 70% longer and on average, referral hires have a retention rate of 46% vs 33% on job board hires.   


#8 Use assessments and tests. 

Assessments and tests are a great way to evaluate a candidate’s skills, knowledge, and experience. They help you gauge their proficiency in a particular area and identify any areas where they might need additional training or support.  

Nevertheless, it’s not just technical skills that matter. Personality traits can play a significant role in determining a candidate’s suitability for a particular role. In fact, research shows that 22% of companies use personality tests on job candidates to determine who is the best fit for the job. Having assessments can also help filter through candidates quicker and save time in the hiring process. 


#9 Personalize your communication to engage with candidates. 

Personalizing your communication with candidates, showing that you value their time and effort is essential. It’s also important to engage with candidates throughout the hiring process, providing timely feedback and updates. This can help build rapport and increase the likelihood of attracting the ideal talent.   


#10 Streamline your hiring process. 

Creating a streamlined hiring process is the last key for attracting and retaining top talent. By making the process more efficient and effective, you can not only save your time, but also show candidates that you value their time and effort.  

  • There are many recruiting tools available that can help you automate parts of your hiring process. Applicant tracking systems (ATS) can help you manage resumes, schedule interviews, and communicate with candidates. By using technology, you can save time and improve the candidate’s experience.  
  • Partnering with a recruiting company can also be a great way to streamline your hiring process. They provide qualified personnel quickly because they already have an established network of professionals. They also take on the job of pre-screening candidates, reducing the administrative burden and costs associated with the screening process. For example, Hotfoot Recruiters, a 14-years specialized staffing firm, has been collaborating with a myriad of distinguished technology companies, leveraging our access to a pool of more than thousands of highly skilled professionals.  


Overall, attracting the best talent is essential for any growing company, yet it can be challenging to stand out. By implementing the 10 how-to strategies mentioned above, your team should able to attract the best talents & future employees.  Learn more about the top 6 things people want in a job.  


For additional hiring advice, follow HotFoot Recruiters on LinkedIn. To speak with a dedicated recruiter about the numerous career opportunities we currently have available, call 480-633-3392 and ask to speak with a recruiter in the industry you are most interested in or view our current openings.